iGaming CRMĬustomers’ interactions can now be tracked from the first time they see something to the clicks they make and how they act on a site. New technologies have made marketing both more complicated and easier to measure.
“The goal of a business is to get customers and keep them coming back.”Įven though this old definition of marketing is still accurate, the world has changed a lot since 1954.
In 1954, Peter Drucker’s book “The Practice of Management” had one of the first definitions of CRM. Info outline Your program objectives are to: You will explore customer psychology and behavior, CRM strategy and planning, monitoring, reporting, and KPI tracking in this session. Welcome to the Customer Relationship Management (CRM) software.
